In an era of ever-changing music industry as defined by declining expectations, where a "successful" career is to have one or two hit records The Black Eyed Peas are a glorious exception. They became one of the best sellers and the most popular and innovative in more than a decade. They were transformed from a backpack like the troops from the West Coast rap underground full, massive global superstars whose music can be heard in every country in the world.
They have made this the right way: the creation of records that are more innovative than the last, which resulted in each new album is more popular than the last. And following this model, The Black Eyed Peas - will.i.am, Fergie, Taboo and apl.de.ap - are releasing their sixth full-length album, the beginning.
Start following on the heels of 2009 is over, the album's most popular and most creative BEP to date - and the album that confirmed its unique status as icons of the music world. END sold over 11 million copies worldwide, entered the Billboard Top 200 chart at # 1 better than their previous CD, Monkey Business, a feat unprecedented in this day and age. He gave five Top 10 singles (the first album to do so in 20 years), spent a whole year on the Billboard Top 200 chart and earned the group three new Grammy Awards, for a total of six Grammy Awards, they won. In total, they sold 29 million records worldwide (and over 30 million digital tracks). They sold over 3 million tickets and over 300 headline tour dates in 29 different countries. In short, there is another contemporary artist or group that may be closer to their continued success.
It 's like the Black Eyed Peas has been reached, the success has been the most rewarding part of the story: through constant innovation. Peas never follow the trends of contemporary music, but to create their own - the recording of everyday emotions of new styles of music. They seem to be always one step ahead of everyone else, but they are still easily accessible to anyone who loves to nod. In the end, it was a perfect example. Invigorated by the energy of the underground club scene, peas, found a way to mix hip-hop rhythms and beat the house, electro and techno - and turn it into pop music. It 'a voice that no one had been created before, and the quick search dozens of R & B and pop singles on the radio today to reveal how the effect of peas on pop music.
Now comes the beginning, however, the ante. How not to signal the start of a new group that does not cause talk about rebirth. In fact musically, taps into a top nightclub full of energy away, even if the more sophisticated pop and electronic music palette. The beginning is rather a reference to the world, here in this moment - new methods of communication, new transmission connects the world in ways never before imaginable. Has created an exciting time - to make music, to create - and reinvigorated the group.
"The principle is the symbol of the adoption of new technologies such as augmented reality, 3D and video, 360," says will.i.am. "It is also to be experimental, songs that we liked to take the past and play with the rhythms of the sick, crazy. This is an incredible time to be creative in the moment and I think people are open to that."
The Black Eyed Peas have always been considered innovative since he left the scene of the West Coast underground rap in the 1990s. In 2002, Fergie welcomed in the group (for her third album, Elephunk), and has become unconditional love rap back in one of the most popular bands in the world. He was in the end, however, that the peas really made his musical mark on the basis of the infinite energy and experience of communal music club in the world. The sound you created in this disc is now in terms of pop music and contemporary R & B, a fact that any rapid analysis of the sphere of radius can be confirmed.
The beginning is a further development of sound, this time using an electro vibe grooves over most attractive large house. The song, "The Time (Dirty Bit)" is the first single from the very beginning and has an interpolation of the theme song from the 1987 film Dirty Dancing.
It 'went straight to # 1 on iTunes in 11 countries during the first 24 hours. "This song is a celebration of this extraordinary time in our lives," says the singer Fergie. "We toured all over the world, and looking at stadiums full of people who came to see us -.. which is great as it gets after the show, we go out to clubs and meet the fans, who are the moments that must remember '"Plus the' you get to experience with each other," adds the singer apl.de.ap "And 'the best feeling ever. "
"You never know what will happen if you make the best of every day," says will.i.am. "We wanted to capture that feeling and release a song that celebrates with the fans, because it would have been possible without them." This album is the beginning of a new era of world domination peas - Fasten your seat belts for example pea enjoy the trip, said taboo.
Together with the first single, the other songs from the beginning, "Love You Long Time," "Do It Like This" and "The Best One again," are evidence that perhaps no other group in the world to craft a song a lot similar to the Black Eyed Peas. And 'well-balanced electro ballad of the album tracks like "do not get enough", which emphasizes the range of physical and emotional voice of Fergie. These are all types of songs to use in everyday emotions of ordinary people, taking up moments of anxiety before the big night, the best memories of time spent with friends, the butterflies, or ambition.
Much of the beginning was designed for the Black Eyed Peas last tour ahead in the world where they visited over 20 countries and played to more than one million people. Drawing from a long list of hits from his catalog and a dynamic multi-media show (like "New York Times" described as a pop rivet "Sci-Fi show," peas are one of the biggest attractions in the world today.
"When you have that interaction with the fans (in a live show), there is no other world's biggest inspiration," says will.i.am. "You see you rap lyrics, or dance in the joints, is refreshing. And then the parties as a DJ, you can experiment with new sounds and see how people react, it is not pretentious club environment, and embrace you with open mind. That will in the laboratory. And so, that the whole experience of the tour, and that the interaction of all units that only we want to make the music better and more creative as possible. "
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